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/ Marketing / Promotional Activities |
We can't forget customer acqusition. Without customers,
all the rest is for naught. Here are a variety of
resources useful for generating and managing customer
relationships. |
- Customer Relationship
- ACT
Contact Manager
- The gold standard for customer contact management
software.
- SalesForce
- a leading online customer contact service
- Franklin
Covey - electronic and paper personal
organizational products for personal and organizational
effectiveness.
- Online Advertising
- Overture
- purchase targeted traffic from major search
engines... pay by the click... Overture is
the original premier site for purchasing search
engine traffic by search term.
- LookSmart
- purchase targeted traffic from major search
engines... pay by the click
- Ah-Ha
- online advertising company
- IndexTools
- a service that tracks the sites and web
pages that are directing traffic to your web
site... critical information if you want to
generate more customer traffic to your site
- Promotional
- GoPromos
- a promotional ideas and products store
- iPrint
- custom imprinted signs, gifts, apparel and
other customized business related materials.
- Gifts: Coffee
Gift Baskets
 ;
Sharper
Image Best Sellers
- CorporateEvents
- they do everything you need for live corporate
events. From meeting logistics to creative
production to technical staging, delivering
your message with greater impact. In addition
to their custom services, they have predefined
events and concepts.
- Advertising and Marketing Books
- Marketing
Kit for Dummies - By Alexander Hiam.
A hands-on toolkit for creating and implementing
marketing campaigns. Goes from basic principles
to sophisticated strategies. Addresses pricing,
positioning, product placement, budgeting,
brand equity, POP displays and packaging.
Includes a CD-ROM with fill-in-the blanks
marketing forms and documents as well as software
tools.
- Marketing
For Dummies - By Alexander Hiam. The Marketing
101 of how-to books... it's a good overview
of the marketing.
- Advertising and Marketing Software
- Advertising
Plan Pro - By Palo Alto. Amazingly
complete. Develops integrated marketing communications
campaigns, analyzes promotional opportunities,
outlines objectives, creates ads, evaluates
target markets and procedures, develops brand,
corporate, and positioning strategies... it
even estimates your communications budget.
You couldn't ask for more. While it is a bit
pricy... its still a bargain for all you get!
Download
- Marketing
Plan Pro - By Palo Alto.Uses the same
engine as Business Plan Pro., and has the
same strengths and weaknesses. It helps you
build an outline.. and generates really professional
looking 3D charts. It will export the result
of your work to PDF and Word .doc files. The
editor is a bit weak, so you'll probably want
to export the last draft to word and finish
touching it up there. This program is worth
it just for the great 3D colored charts it
automatically generates... and it even helps
you generate the power point presentation
in which to place them. Download
- Marketing
Builder Interactive - By Jian Inc. Best
for small or medium-sized businesses. Simplifies
the process of creating a marketing program
Tools for everyday marketing tasks. Plan,
create, and measure your marketing projects
and programs. Analyzes marketing options.
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| Sahakian's
Due Diligence Checklists |
| A
118 page set of checklists. Questions to ask before you buy
or partner with a company. |
Table
of Contents
More
Info
Order
Now |
| 1-800-948-1700 |
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| Customer
Partnering |
|
Customer
Partnering
- Build yourself into your customer's business plan. Find ways
to make yourself indispensable. A step-by-step process for building
a joint business plan with your customers, reserving a special
place in it for you.
See also The
Executive Partnering Kit
|
Executive
Partnering Kit |
|
The
Executive Partnering Kit
- One copy each of: Corporate Partnering, A "How To" Handbook,
Sahakian's Key Partnering Checklists, and Sahakian's Due Diligence
Checklists. Includes over 100 partnering examples. The
"Deadly Dozen" most dangerous mistakes. How to use 25 basic
partnering agreements and 10 basic partnering structures.
7 funding techniques, 8 ways to handle deadlocks,
the 5 basic buy/sell structures. Checklists for:
Marketing and Distribution Agreements, License Agreements,
R&D Agreements, Manufacturing/Supply, Outsourcing,
Facilities Management, Guarantees, Letters of
Credit, Proprietary Rights, and Non-competition
Agreements.
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